With the rise of e-commerce, selling online might be a lucrative business. However, selecting an ideal marketplace to sell your items is not an easy undertaking, and you must have a solid plan in place. This article will help you choose a convenient website for your products.
Essential Components of An Online Marketplace
Consider the following aspects when deciding which platform is best for your individual needs:
Type of Business: If you’re a small individual seller or reseller who primarily uses social media channels, Meesho might be a good fit. Shopify, on the other hand, provides a broad set of tools and scalability if you’re running a more established firm or have special customisation requirements.
Features: Shopify provides a wide range of functionality and customization choices, allowing you to customise your online store to your specific needs. Meesho is a mobile-based platform with limited customization capabilities that focuses on product sourcing and resale.
Scalability: Shopify is built to accommodate businesses of all sizes, from tiny startups to enormous corporations. It allows for scalability and flexibility as your company expands. Meesho, while being popular among individual sellers, may have restrictions if you intend to considerably develop your business.
Geographic Considerations: Meesho primarily serves the Indian market and has a strong network of local suppliers. Shopify may provide greater international integration and assistance if your target market is outside India.
After defining your target market, you must choose where to sell your products online. Because each platform has benefits and drawbacks, you must choose the one that best matches your company’s current goals and target market.
Meesho vs Shopify
Both Shopify and Meesho are well-known e-commerce platforms, yet they perform distinct functions and target diverse audiences. Here’s a rundown of each platform:
Shopify is a global e-commerce platform that enables companies to set up and run online stores. It offers several capabilities, such as editable website layouts, payment gateways, inventory management, shipping choices, and marketing tools. From small start-ups to massive corporations, Shopify is appropriate for all kinds of businesses. It provides a user-friendly interface and a wealth of helpful resources.
Meesho is an Indian e-commerce platform that uses its mobile app to connect suppliers and resellers. It mostly serves people and small businesses that want to sell goods on social media platforms like Facebook, Instagram, and WhatsApp. Meesho serves as a middleman by offering a product catalogue, managing logistics, and arranging financial transactions. It focuses on enabling people and resellers to launch their internet enterprises without the requirement for a sizable financial investment or infrastructure.
Key Differences
Meesho and Shopify are two distinct platform types with various uses. The main variations between the two are as follows:
- Purpose: Meesho enables users to market their goods on Facebook, Instagram, and WhatsApp. It is intended for small and medium-sized enterprises that wish to use social media to reach a bigger audience. In contrast, Shopify is an e-commerce platform that enables users to set up an online shop and sell goods directly to customers. All sizes of organisations, from small start-ups to massive corporations, may use it.
- Features: Because Meesho and Shopify serve distinct functions, their feature sets differ. Meesho offers capabilities for marketing and customer assistance in addition to tools for handling orders, payments, and inventories. These functions are also offered by Shopify, but it also offers more sophisticated tools for creating and customising an online store, including a variety of themes and design options, interfaces with different payment processors, and delivery providers.
- Price: The price plans for Meesho and Shopify are dissimilar. On purchases made through its platform, Meesho levies a commission fee that varies according to the product type. Shopify offers several price options, from basic to sophisticated, each with its own set of costs and features.
Overall, Meesho and Shopify are both helpful platforms for e-commerce, although their features and user demographics are distinct. Meesho can be a fantastic choice if you want to sell goods on social media networks. Shopify can be a better option if you want to build a separate web store.
One brand that facilitates easier product sales is Meesho. It offers its customers a Meesho supplier panel, which serves as a one-stop shop for all of your online selling needs. It also enables you dropshipping that is sell things online without having to own or oversee the actual facility where they are produced and kept.
Which is Better?
Meesho has grown to be a preferred option for companies of all sizes due to its many benefits. Here are some justifications for why Meesho is regarded as one of the best e-commerce platforms:
User-friendly
It is renowned for its intuitive user interface, which makes it simple for anybody to establish and maintain an online store without the need for specialised knowledge.
Customization
Meesho provides several customization possibilities, including access to the Meesho app store, which provides a selection of plugins and connectors to enhance the functionality of your business. There are over 70 free and paid themes available.
Gateways for payments
It interfaces with more than 100 gateways for payments, making it simple for consumers to pay for their items in the method that suits them best.
Security
To protect your business and the information of your customers, it is a secure platform that provides SSL certificates, two-factor authentication, and fraud detection tools.
Also Read | 10 Struggles New eCommerce Sellers Face And Ways to Overcome Them
Mobile optimisation
Because a substantial portion of e-commerce traffic originates from mobile devices, Meesho provides mobile optimisation capabilities that make it simple for mobile users to access and use your shop.
Assistance
Meesho provides round-the-clock phone, email, and live chat assistance, as well as a variety of tools including user manuals, webinars, and discussion boards.
Integrations
Meesho makes it simple to streamline your company’s operations and boost productivity by integrating with a variety of third-party programmes, such as shipping services, marketing tools, and accounting software.
Due to its user-friendly design, customization options, payment gateway connections, security measures, mobile optimisation, support, and integrations, Meesho is a well-liked solution for businesses of all sizes.
Conclusion
Finally, the platform you choose should cater to your business’s specific requirements, objectives, and target market. You may make an informed decision by evaluating your requirements regarding functionality, customization, scalability, and geographical considerations.
